happy go lucky

Basically, we are campaigning to get Facebook to drop coal and commit to 100 percent renewable energy, cutting itscarbon footprint and helping in the struggle to prevent catastrophic climate change.

Facebook’s relationship to coal

Facebook announced in February that it will build a massive data centre in Oregon, U.S., packed full of the latest energy efficient computers to serve the hundreds of millions of friends connecting on their near-addictive social networking website. But the company plans to run the place on electricity made by burning coal–Yes, the dirtiest source of energyand largest single source of global warming pollution in the world. Read more…

Facebook can control where it builds its infrastructure; the power purchasing agreements it enters into; and how it uses its brand’s power to advocate for strong policies that promote clean energy. Given all of the control Facebook does have, it can make a commitment to phase out coal and show the rest of the IT sector that it can be done.

Our IT sector climate campaign

Greenpeace has been working in the IT industry for half a decade to get companies to be greener. Facebook’s coal problem is representative of the IT sector’s growing demand for energy. At current growth rates data centers and telecommunication networks, the two key components of the cloud Facebook depends on, will consume about 1,963 billion kilowatts hours of electricity in 2020. That’s more than triple their current consumption and more than the current electricity consumption of France, Germany, Canada and Brazil combined.